For the team and collaborators
Brand Kit
The Skunkfly logo, colors and type in one place. Use these assets when referring to Skunkfly or making material for the team.
Take Skunkfly to YouTube.
Channel banner, profile images, video watermarks and an editable thumbnail template, with setup instructions and ready-to-use channel copy.
Download the YouTube kit ↓
Symbol / light
Symbol / mono
Horizontal / dark
Horizontal / light
Horizontal / mono
Stacked / dark
Stacked / light
Stacked / mono
Give it some room.
Use the supplied mark, keep its proportions, and leave at least a quarter of the symbol's height clear on each side. Do not stretch, rotate, redraw or add effects.
Use dark on a light background and light on a dark one. Mono is for one-color printing. Suggested minimum widths: symbol 48px, horizontal 160px, stacked 120px. Check actual print and stitch sizes with your producer.
SVGs contain vector paths and outlined lettering. PNGs are transparent and 2048px wide. These exports do not replace existing garment files or constitute digitized embroidery.
Color.
Paper
#F4F1E8 / RGB 244,241,232
#F4F1E8 / RGB 244,241,232
Ink
#171A17 / RGB 23,26,23
#171A17 / RGB 23,26,23
Orange
#FF5B24 / RGB 255,91,36
#FF5B24 / RGB 255,91,36
Muted
#62665E / RGB 98,102,94
#62665E / RGB 98,102,94
Rule
#D8D6CC / RGB 216,214,204
#D8D6CC / RGB 216,214,204
Use ink text on orange. Avoid small white text on orange. Ink and muted text work on paper. Screen colors are not guaranteed print or thread matches.
| Text and background | Contrast |
|---|---|
| Ink on paper | 15.54:1 |
| Ink on orange | 5.66:1 |
| Muted on paper | 5.19:1 |
Type.
Wild ideas. Useful things.
Barlow Condensed ExtraBold for headlines.
Good ideas can come from anyone.
IBM Plex Sans 400/500/600 for body text.
Original TTF font files and their SIL Open Font Licenses are included in the complete kit. Keep those licenses with redistributed fonts.
How we sound.
Be curious, direct and practical. Have some fun with the ideas. Use everyday words. Explain what something does before giving it a clever name. Be precise about what is available, what it costs and what someone can expect.
Use the mark well.
These files help others refer to Skunkfly. They do not imply an endorsement or permission to sell merchandise using the mark. For another use, get in touch.